'A brand is a promise to customers that tells them what they can expect from products and services. It informs them of three things - who you are, who you want to be and who people perceive you to be. A brand also helps customers differentiate between products and competitors. '
By building a brand, you make consumers aware of your presence. A brand identity can help build ‘Customer Trust’. Imagine, you are in a strange place, uncertain of the quality of the food available and you chance upon a known brand, wouldn't you head straight there to eat? Yes, you would because you are familiar with it and you are assured about the quality of the food. Moral of the story, having a strong brand is important as it can help you sell your products and services easily.
Having a strong brand identity is important whether you selling offline or online. In fact, having a strong brand identity is even more important when you sell online as there is no face-to-face interaction between you and your customers. To sell, to create trust and to build a relationship with visitors to your website, you to have a strong brand image and identity. There are many ways to build a brand online; here is one activity you can undertake to build your brand identity online ‘Constant, Consistent Branding’. This means incorporating brand colors and logo not only on your website and marketing and advertising material but also on your shopping cart and payment pages.
As a CCAvenue associated merchant, this is not a difficult task. CCAvenue is a flexible solution that has built in customization tools. So, you can modify and brand your shopping cart and payment pages to provide your customers with a branded shopping experience.
The CCAvenue Custom Shopping Cart
The shopping cart with inventory is already integrated to your website. You can brand your shopping cart by adding a banner (in the industry standard 480x60 size with your company colors and logo. This will give your shopping cart the same look and feel as your website, which in turn provides your customers with a branded experience.
In short, whether you are selling offline or online, having a strong brand is important as it can help you sell your products and services more effectively.
Sample of a customized shopping cart